Most of my work centered on Gopika Kalēja’s personal Instagram, since she is not only the owner of Pixiewontplay but also the face of the brand. Strengthening her personal account naturally supported the brand itself, as her identity and Pixiewontplay’s story are closely connected. Alongside this, I also worked directly on Pixiewontplay’s own account to ensure both profiles complemented each other and communicated a consistent visual identity.

My work included creating original photos and visuals, styling Instagram stories with both existing and new content, and carefully planning the feed with highlight covers and layouts that felt cohesive and authentic. I also designed informative and visually engaging graphic design posts, such as the tattoo guidance piece, which helped spark curiosity and attention. In addition, I prepared presentations for both accounts, covering strategies, color palettes, and visual identity directions, along with other insights that could help the profiles attract more people and grow their communities.

Through this project, my main focus was to highlight Gopika’s authenticity and creative vision while enhancing Pixiewontplay’s presence alongside it. I aimed to amplify what was already there rather than rebuild or change it, making sure the social media profiles felt natural, engaging, and true to their essence. This is exactly what excites me about creative work: getting to know a person or brand deeply and finding ways to help their real story shine online.