Unotravel is a travel agency that offers group journeys to unique and less-traveled destinations such as Armenia, Kyrgyzstan, Kazakhstan, Tajikistan, and Uzbekistan. These are underrated places of breathtaking beauty that many in Europe have yet to experience. At the heart of UnoTravel lies a deep appreciation for cultural differences, values, and mindsets – and this is what makes their mission so inspiring.

I love working with UnoTravel because helping them express these honorable values through design feels both meaningful and exciting. It’s a joyful challenge to translate their vision into visuals, since every project calls for a fresh approach that reflects the richness of the cultures they represent.

With Unotravel, I worked on creating visuals and advertisements that showcased their unique destinations and values. To bring authenticity into their campaigns, I even joined some of the group trips myself, capturing photos on location that reflected the true spirit of the journeys. These images helped the agency share real moments, highlight cultural richness, and build trust with potential travelers.

By combining on-site photography with carefully designed visuals and ads, I supported Unotravel in communicating their mission — to inspire people to discover underrated destinations and appreciate the cultural differences, values, and mindsets that make them so extraordinary. For me, it was not just a design project, but also an opportunity to help tell meaningful stories that encourage people to travel with open eyes and open hearts.